In the end it’s about economics: Wifi vs. 3G et al

Although I’m surely in the camp of folks who’d love unlimited high-speed Mobile data (3G/4G/LTE/…) for the rest of my life I recognize that isn’t a viable business model.  Although Wifi service is also becoming metered the offered capacities and Continue reading

Mobile Ads work & more than half of searches result in purchases

Google published very interesting research on how smartphone usage effects users shopping habits. After using their smartphone to search, for example, 68% pay a visit to a business and 53% make a purchase. Retailers take note – you better have Continue reading